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09-10-2009, 09:08 PM
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tryhard
Join Date: Mar 2008
Location: Melbourne
Posts: 162
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Today I was working near a large building site & I saw what I reckon is one of the best Holden sneaky marketing ideas at work yet. There were blokes walking around and as one was walking up the street I noticed he had a dark blue jumper with V6 on the front of it. I got a bit closer and then noticed a holden badge on 1 side (chest pocket) & something else on the other side of the jumper.
"Nice jumper I thought..." But the best bit was then seeing the building industry union slogans on either arm eg the snake emblem "will strike if provoked" & "touch one touch all". So was thinking Holden must have approached one of the bigger unions, probably CFMEU & did a sponsorship deal to get their V6 & Holden branding on to the jumpers. Very clever. Its probably old news but I am around sites a bit & it was the 1st time I had seen this. Noice... The crowd behaviour at the Clipsal 500 reinforced the subtle brand differences for me, but the jumper has cemented it. Last edited by Snelens; 09-10-2009 at 09:11 PM. Reason: grammar |
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09-10-2009, 10:27 PM
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You dig, we stick!
Join Date: Mar 2006
Posts: 7,461
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Welcome to 1978.
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"....You don't put the car through engineering" - Rod Barrett. |
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09-10-2009, 11:14 PM
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FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 622
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Classic......maybe 'Living in the 70's' will become Holdens new theme song?
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Quote: From www.motortrend.com "Torque is the new horsepower" |
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10-10-2009, 02:35 PM
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Force Fed Fords
Join Date: Aug 2005
Location: Enroute
Posts: 4,050
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Can they bring out that catchy rhyme too? "We're workers, united, we'll never be defeated". Who knew united and defeated rhyme?
How about "we're workers, united, meet our demands we'll be delighted"?
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If brains were gasoline, you wouldn't have enough to power an ants go-cart a half a lap around a Cheerio - Ron Shirley Quote:
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10-10-2009, 02:42 PM
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FF.Com.Au Hardcore
Join Date: Mar 2006
Posts: 531
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Quote:
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Sneaky Holden marketing
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