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The Pub For General Automotive Related Talk |
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#61 | |||
Fan of torque steer
Join Date: Dec 2004
Posts: 385
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That little trick was tried and failed badly in Sydney. Ford resigned to the fact that running a dealership wasn't as easy as they thought. It started in Melbourne but the dealer network was a little more stubborn and it never got off the ground. The Perth Auto Alliance which incorporates most dealers in Perth is still running but Perth works a little differently largely because of the distance from the heavily competitive eastern states dealers. Would love to see some dealers franchises revoked, some are just plain shonky. Especially those ones claiming to be 'the greatest in the free world'
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2015 LZ Focus ST, Frozen white with tech pack. Mountune intercooler, intake, Mountune sports cat, Mountune cat-back and Cobb stage 3 tune. FSwerks short shift and the best performance upgrade yet - Michelin Pilot Sport 4's. Quaife LSD. |
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#62 | ||
Bring back the Phase
Join Date: Dec 2004
Location: Portland, Vic
Posts: 884
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1. Well for a start bring back the 'amazing' Territory Ad...
2. Get rid of the 'XT' base model name 3. Advertise the Falcon more, including details about the new model 4. Introduce a Ghia turbo 5. Stop pushing the new Falcon as being european! I think Aussies would rather it be made for australian conditions. 6. Instead of trying to achieve 15 FPV models make 5 decents ones first (GT, GT-HO (drop P), F6 Typhoon, F6 Tornado and Tempest Territory) 7. Slightly increase GT kw to 300kw or 302kw 8. Advertise the cars more instead of morons in Ford suits moving their arms about and grinning 9. FFS advertise the utes!!! Havn't seen a ford ute ad for a while 10. Copy off the Mazda ads by advertising multiple models in the ads instead of just one. For instance do a performance based ad with the xr6, xr6 turbo and xr8 driving around and at the finale have them parked next to each other at a low angle so that the subtle differences are shown (aka the budge, the intercooler and the badges) 11. Market the base model as a run around family car, highlight things such as good range of power, fuel economy and space that families look for in a car. 12. I know this last one will cost too much but I hope they fix the Fairlane, it's a classic and it deserves better. Last edited by Franky; 10-11-2006 at 12:21 AM. |
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#63 | ||
FF.Com.Au Hardcore
Join Date: Jan 2005
Location: Northern Sydney
Posts: 1,908
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Wow, I'd love to be the marketing firm for Ford Australia considering the way you guys keep jumping back to trying to push forward massive Falcon marketing campaigns.
Considering Toyota is running a $50 million dollar + ad campaign for the Aurion, and considering Ford Australia only made $143 million in the last year (puts TMCA spending in persepective doesn't it), I don't think there is much honey in the pot to start running a massive campaign for a model that is reaching the end of it's product life cycle. Keep the marketing status quo and get ready for the next Falcon generation I'd say - I'd rather see a $80m campaign for the new falcon in 2008. |
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#64 | |||
Bring back the Phase
Join Date: Dec 2004
Location: Portland, Vic
Posts: 884
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I saw the Aurion ad about 15 mins ago and thought, wow it's like they filmed an sequence from a movie. Pretty over the top for a family car lol |
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#65 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Location: Northern Sydney
Posts: 1,908
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#66 | ||||
Force Fed Fords
Join Date: Aug 2005
Location: Enroute
Posts: 4,050
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Ford should advertise before and after prime time to save money, and they should also push the salespeople at the networks to give them a better rate by buying blocks of ads. TV networks are losing viewers and as such the rates should be falling in accordance - ram this fact home.
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If brains were gasoline, you wouldn't have enough to power an ants go-cart a half a lap around a Cheerio - Ron Shirley Quote:
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#67 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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