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The Pub For General Automotive Related Talk |
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#1 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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I saw the ad tonight for the Fiesta, Focus and Mondeo..at the end it said "Have you had a test drive ,lately, maybe you should."
That is similar to the 80's ad ,"Have you driven a Ford Lately" Have Ford a new marketing team ??
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CSGhia |
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#2 | ||
You dig, we stick!
Join Date: Mar 2006
Posts: 7,461
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Oh, this bring back memories, what a feeling.
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"....You don't put the car through engineering" - Rod Barrett. |
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#3 | ||
Now Fordless
Join Date: Aug 2005
Location: Fremantle, WA
Posts: 3,611
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I've seen that ad heaps and I never even thought about that old slogan.
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#4 | ||
Cobblers!
Join Date: Mar 2005
Location: The Shire, NSW
Posts: 4,489
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You say that like it's a bad thing.
Have you Driven a Ford lately was one of Ford's most successful slogans. Everything 80's is back in fashion, so why not an advertising campaign.
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Ego BFII Ghia Titanium Silver E53 X5 4.4i Gunmetal EF XR6. Now retired from active duty. Roses are red. Violets are blue. OS X rocks. Homage to you. |
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#5 | ||
The Experience...
Join Date: Sep 2010
Posts: 1,017
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IMO I think we are beyond that. Id do remember the adds, but its a distant memory now.
As catchy as the term was, I cant help but feel that its a pley for help or a "second chance". I can see how that slogam was applicable in that era when Ford had tried to begun introducing the V8 range back into the fleet after so many yrs on the outs. That to me is a smart slogan for a particular time. Not today. Ford has the packages. With a range like the XT to the GT-P. I just dont believe that we are lacking anything, or have been for a few yrs to credibly say that quote. I know Im thinking far into it and as i said its only my opinion.
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#6 | ||
FF.Com.Au Hardcore
Join Date: Jan 2009
Location: Adelaide
Posts: 808
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i remember this add as well. the difference this time round, is that ford dont have over 20% market share like that had in 80's. back then just about every second house hold had a laser/metieor/telstar as a second car....
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#7 | |||
FF.Com.Au Hardcore
Join Date: Aug 2011
Location: Adelaide
Posts: 734
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Quote:
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2011 Ford FG Falcon XR6 LE - Winter White Mods (so far): Sunroof, new speakers, twin 12" subs http://www.fordforums.com.au/showthread.php?p=4150126 |
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#8 | |||
FF.Com.Au Hardcore
Join Date: Jan 2009
Posts: 2,653
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Quote:
From my point of view.. They do need poeple to give ford a "second chance" as so many people have turned away from the Ford brand.. Yes, Ford does have all these greats cars, but if no-one is test driving them before they buy a new car, then there is no point in having them.. I haven't seen the add yet in full.. just deen the end 10 sec a few times |
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#9 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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CSGhia |
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#10 | ||
FF.Com.Au Hardcore
Join Date: Feb 2011
Location: On The Footplate.
Posts: 5,086
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I seem to remember there used to be some adverts back then with a pause in them, eg: "Have you driven a Ford? Lately?", in other words "we're not old fashioned anymore" or something like that. Used to be popular advertising that.
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#11 | |||
Cobblers!
Join Date: Mar 2005
Location: The Shire, NSW
Posts: 4,489
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Quote:
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Ego BFII Ghia Titanium Silver E53 X5 4.4i Gunmetal EF XR6. Now retired from active duty. Roses are red. Violets are blue. OS X rocks. Homage to you. |
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#12 | |||
777
Join Date: Oct 2008
Location: Neutral Bay, NSW. Born and Bred in the RSA!
Posts: 8,464
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Ford have been working hard on their marketing
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#13 | |||
Go the Hogster!
Join Date: Sep 2008
Location: Brisbane
Posts: 2,518
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Quote:
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Nitro XR50 - the last brand new one in OZ ![]() first registered Oct 2011. |
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#14 | ||
67 Galaxie Hardtop
Join Date: Jul 2008
Location: Penrith, NSW
Posts: 397
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Bring in the American marketing team imo. Needs more Built Ford Tough and the XR6T/FPV can be marketed like the Stang is in the states.
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#15 | ||
Long live the Falcon GT
Join Date: Feb 2008
Location: Victoria
Posts: 1,630
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Ford's marketing has been MIA for a while now...
Too many 'YES' men aiming at the wrong people with the wrong style of ads... I know that marketing isn't 'EVERYTHING' to selling the car, but it sure does help when it's done right... I could sight numerous examples, but i'd be going over old ground and I really can't be bothered...
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#16 | ||
FF.Com.Au Hardcore
Join Date: Jan 2009
Location: Adelaide
Posts: 808
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well the tables have just been turned around. back then...it was seen to be the 'safer' option to buy anything with a ford badge on it. Ford (bless the XE and XF) were kicking the crap out of holden (holden went broke and got bailed out by GM in mid 80's remember).
when i got my VE, the FG were yet to hit the market. Maybe next time round....they do look nice on the road, especially the aqua colour XR6. things sure did change in a hurry. the letters 'EA' still haunt them now.....
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#17 | |||
The Experience...
Join Date: Sep 2010
Posts: 1,017
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Quote:
I see your point with trying to get a new customer base in our fleet.... But surely there is a better slogan? Wouldnt that throw people further away as they would be inclind to remember what those Adverts where in reference too way back then?
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Her Daily: BF XR6T ZF
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#18 | |||
Blue Blood
Join Date: Sep 2005
Location: SA
Posts: 1,507
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Quote:
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The Fleet 1999 AU XR8 4sp adaptive shift, Black, Momo T-bar and S/wheel, Bodykit, 17" wheels, Sunroof - 180Ks - THE DAILY 1995 EF XR8 Manual ![]() 1986 XF Fairmont Ghia 4.1L EFI Regency Red, trip computer, venetians - 163Ks ![]() 1979 P6 LTD 351, Goldust - 185Ks 1989 Mazda MX5, Red 1.6L, 5sp manual - 102Ks |
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#19 | ||
XY,XC,XEx2,XA,EF,AU,BA,XY
Join Date: Dec 2004
Location: Ballarat, Victoria.
Posts: 444
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One of my past favorite T-Shirts, with a variation to the old slogan....
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A sad day when there's no Falcon variant in the garage! |
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#20 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,292
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egg crate grille in place of chrome waterfall grille you knew things were grim.. AU Falcon Dealer Principle preview is the only meeting I know of where great reservations were expressed by people on the front line... |
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#21 | ||
No longer a Uni student..
Join Date: Jan 2010
Location: Coffs Harbour, NSW
Posts: 2,557
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They still sold a heck of a lot of AU's though.
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#22 | |||
Blue Blood
Join Date: Sep 2005
Location: SA
Posts: 1,507
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Quote:
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The Fleet 1999 AU XR8 4sp adaptive shift, Black, Momo T-bar and S/wheel, Bodykit, 17" wheels, Sunroof - 180Ks - THE DAILY 1995 EF XR8 Manual ![]() 1986 XF Fairmont Ghia 4.1L EFI Regency Red, trip computer, venetians - 163Ks ![]() 1979 P6 LTD 351, Goldust - 185Ks 1989 Mazda MX5, Red 1.6L, 5sp manual - 102Ks |
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#23 | ||||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Quote:
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Focus is a million miles better than Cruze, just about every other car in the class is better, but Holden still sell a bunch of them because of a strong brand image. In a perfect world people would see the Cruze for what it is, a rehashed Daewoo thats middle of the road/average at best. It doesn't deserve to sell as many as it does. |
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#24 | ||
E-series fan
Join Date: Sep 2005
Location: Brisbane, Qld
Posts: 280
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Have you driven a Forddd... lately!
Lol, always a favourite of mine. Good fan made vid here: http://www.youtube.com/watch?v=UKEeor3kbKM
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E39 523i EF Fairmont |
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#25 | ||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,078
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I hate that Fiesta ad, the "OVER BRIDGES UNDER BRIDGES LUCAS" one, makes me want to snap my TV in half.
I guess it worked though because I remember what its advertising, too bad I already own a Fiesta and Focus. |
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#26 | ||
Regular Member
Join Date: Jun 2005
Posts: 237
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sounds like, we can drive OVER BITCHES if you listen close enough haha... it seems to work.
shame theres no ecolpi add on tv???? yet again, great car, tell NO ONE! |
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