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Old 30-09-2014, 04:25 PM   #1
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Default Ford Reportedly Wants to Call its Performance Division "999"

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Ford has may ways of calling its performance cars – ST, GT, RS and the older SVO and SVT which were exclusively used on American market models. It is somewhat confusing, but we’ve gotten to grips with understanding it over the years, yet now they are apparently interested in changing the name to “999.”

Jalopnik got a tip from somebody who participated in a focus group for the evaluation of “a new name for an automaker’s performance division”.

That name is 999 and it apparently means something for Ford as it designates the first ever Blue Oval racer that debuted in 1902. It had an 18.9-liter straight-four engine and set the land speed record in 1904, at 147.05 km/h / 91.37 mph - it only stood for a month.

While the photo provided doesn’t specify the name is for Ford, the tipster did apparently say the document brings it up further on.
http://www.carscoops.com/2014/09/for...-call-its.html

Seems a bit silly if they do proceed with it. Whilst it was only from a focus group, Ford were considering it.

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Old 30-09-2014, 04:41 PM   #2
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

After decades of failed attempts I thought FPV had established itself well in this country.

So what do Ford do - Dump It.

Now they want to start something else. Bit too close to 888 engineering for my liking.
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Old 30-09-2014, 04:46 PM   #3
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

Someone is smoking something they should not
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Old 30-09-2014, 04:53 PM   #4
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

I found myself saying it like Arnie.
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Old 30-09-2014, 04:55 PM   #5
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

Far too similar to 888 for my liking.
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Old 30-09-2014, 05:09 PM   #6
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

Probably thrown in as a rogue option to make up numbers for a poll.....
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Old 30-09-2014, 05:46 PM   #7
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

FPV has very little to do with this.
The plan/suggestion was formulated in the USA for all Ford performance.
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Old 30-09-2014, 05:57 PM   #8
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

I think this would be a mistake, but they don't have many legitimate options. Right now they've really only got 3 special models; GT500, SVT Raptor and Focus RS. Perhaps they should never have dropped the SVT Cobra in favour of the GT500, and I think branding the next hot Focus as SVT Focus RS could work.

I've seen people upset that FPV never got a shot at going global, but I don't know any other performance brands with performance in their name.
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Old 30-09-2014, 05:59 PM   #9
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

What's wrong with using svt everywhere?
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Old 30-09-2014, 06:02 PM   #10
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

What's wrong with using FPV everywhere, has more logic that SVT
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Old 30-09-2014, 06:10 PM   #11
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

Because there are more people perhaps familiar with svt than fpv outside of aus and nz.
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Old 30-09-2014, 06:18 PM   #12
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

The amount of times ive seen international articles misrepresent either HSV or FPV as Holden HSV or Ford FPV leads me to believe having a performance acronym with Ford in it is a no go.

But I think it also comes down to, do Ford want a new brand to distance performance models from grocery getters, or do they want something recogniseable as a fast Ford?
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Old 30-09-2014, 06:28 PM   #13
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

And the amount of people worldwide who have heard of triple 8 outside of Australia is............... ?
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Old 30-09-2014, 06:33 PM   #14
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

http://en.m.wikipedia.org/wiki/Tripl...United_Kingdom)
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Old 30-09-2014, 06:36 PM   #15
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

The RS, SVT and to a lesser extent ST are much bigger than FPV ever was, that doesnt mean FPV's were no good though, before those owners get up tight.

Keep the ST/RS/SVT brands IMO
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Old 30-09-2014, 06:41 PM   #16
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

They should use FPV worldwide.. Suck on that HSV!
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Old 30-09-2014, 08:05 PM   #17
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

That badge would work well upside-down.
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Old 30-09-2014, 08:11 PM   #18
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

What a silly idea...
Isn't 999 Maxwell Smarts other half?
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Old 30-09-2014, 08:13 PM   #19
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

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That badge would work well upside-down.
Fords answer to chev badges
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Old 30-09-2014, 08:14 PM   #20
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

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What a silly idea...
Isn't 999 Maxwell Smarts other half?
That's 99 chief
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Old 30-09-2014, 08:28 PM   #21
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

As usual the Ford Hierarchy in U.S. are a pack of dills.
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Old 30-09-2014, 08:30 PM   #22
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

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That's 99 chief
Missed it by that much!
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Old 30-09-2014, 08:30 PM   #23
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

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That's 99 chief
My stutter..
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Old 30-09-2014, 08:37 PM   #24
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

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Missed it by that much!
The old 999 badge on a ford trick!
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Old 30-09-2014, 08:47 PM   #25
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

As soon as I seen this I thought that's cool, just like Henrys old racers. Not real sure its the way to go but.
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Old 30-09-2014, 09:48 PM   #26
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

Whoever came up with that idea must have come up with the design of the taurus in the late 90's. They need to say off the magic mushies!!!lol
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Old 01-10-2014, 12:44 AM   #27
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

666 is considered the devil's number.

999 is considered the number of heaven
(the opposite of evil)


Cheers Vincenzo
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Old 01-10-2014, 03:42 AM   #28
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

999 sounds stupid. Just make SVT a global badge.
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Old 01-10-2014, 04:04 AM   #29
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

999 is already taken by many different users.

It is also the emergency services telephone number for the UK, the world’s oldest having been introduced in 1937. It is also used by a fair list of other countries for the similar purposes.

You’d think Ford could come up with something a little more unique for global use than a telephone number.
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Old 01-10-2014, 04:42 AM   #30
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Default Re: Ford Reportedly Wants to Call its Performance Division "999"

Who cares what they call it, what they produce will be their advertising.
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