What If FORD Had an Advertising Campaign Like JEEP ???

csv8 · 16-06-2012, 05:20 PM

Jeep have an advertising campaign "I Bought a JEEP" what if FORD had a similar campaign, with same amount of media/ tv advertising. That Jeep's doing ???
'I Bought a Falcon" so " I Compared COMMODORE to FALCON and Bought a Falcon"
FORD need to be more imaginative in advertising.
Food for thought.....

GA_0009 · 16-06-2012, 05:24 PM

What are the jeep sales figures? I wouldn't imagine that there great. Brilliant advertisement. But I don't think it will help ford. fords problem lies with the product, not the advertisements

csv8 · 16-06-2012, 05:27 PM

Quote:

Originally Posted by GA_0009

What are the jeep sales figures?

I don't know..Russell should have them...

GA_0009 · 16-06-2012, 05:28 PM

Edited my above post..

Whitey-AMG · 16-06-2012, 05:37 PM

But Jeep are advertising a lifestyle ........getting outdoors blah blah...
What does buying a Falcon say about you ?? What does buying a Falcon inspire......

We need to move on from Ford v GM and Falcon v Commodore. The humble Falc now competes with stacks of Global manufacturers that were not here in the 80's and 90's.......the buying public are no longer Macka with his 4n20 pie dripping from his chin......we are much more diverse in our tastes and requirements and there are stacks more manufacturers to choose from with countless models and options.....

Falcon is not a bad car.... But its use by date has come and no amount of advertising will switch the current buyer psyche. People want trendy, mid sized , optioned to the hilt Jap and Euro products or sporty SUV's. The cheaper end buy Korean because they offer unbelievable value and warranty.

Buying Falcon is boring........

rancidpunx · 16-06-2012, 05:38 PM

Quote:

Originally Posted by GA_0009

What are the jeep sales figures? I wouldn't imagine that there great. Brilliant advertisement. But I don't think it will help ford. fords problem lies with the product, not the advertisements

I would disagree, Fords problem is peoples perception of the product. My FG has been great, few little warranty issues but thats down to fords suppliers and I would hope that Ford would deal with them accordingly.

There is no advertisement for the Aussie made cars, when there was it was not very good. No excitement. I have not seen an Ecoboost ad on TV yet nor have I seen an EcoLPI ad. The closest I have seen to a falcon ad in a long time is the current Shell V Power.

jpd80 · 16-06-2012, 05:56 PM

What if,
FoA built Kuga, Territory and new t6 Everest here and then had
the US build a 2-door Mustang and 4-door Maverick coupe for us?

2011G6E · 16-06-2012, 05:57 PM

I believe you could have stopped after the words "What if Ford had an advertising campaign?"...

zRoYz · 16-06-2012, 06:06 PM

Are we taking mainly Falcon because there small car sales aren't bad compared to the rest. Taking to a Ford rep they make sweat stuff all profit from Falcons so spending big on adds for them isn't going to happen. FPV does need to add some zing to there adds as Allan Moffat doesn't cut it.

Joe5619 · 16-06-2012, 06:28 PM

Quote:

Originally Posted by 2011G6E

I believe you could have stopped after the words "What if Ford had an advertising campaign?"...

I agree!! I'd settle for any add, even a crap one!!

Chopped · 16-06-2012, 06:37 PM

**Silver Ghia** · 16-06-2012, 06:43 PM

Quote:

Originally Posted by rancidpunx

I would disagree, Fords problem is peoples perception of the product. My FG has been great, few little warranty issues but thats down to fords suppliers and I would hope that Ford would deal with them accordingly.

Agreed, mine is the same, in fact no warranty issues at all over the 20 months I've had my car. FG's are definitely under-rated. Its just peoples perceptions...

drwevil · 16-06-2012, 07:10 PM

Lol @chopped ..I stole those images... Gonna post them on facebook

Funnily enough I finally got the chance to drop into the local Holden dealer to tell them why I brought my XR.....it went something like this..."because you ****** wouldn't let take one of those...(pointing at a perfect blue SV6) for a test drive..so I brought that (pointing and my Kinetic Blue XR6) and left. Even now when I mentioned lease they didn't want to know.

I also asked about prices and was told $36000 drive away for the SV6 the exact same price when I asked 3 months ago....some friggin sale....

**Peuty** · 16-06-2012, 07:13 PM

You bought a Jeep? Yes Michael, I bought a Jeep!

What I don't think the wife in this ad understands, is that the husband is asking "why the hell did you buy a Jeep???"

GA_0009 · 16-06-2012, 08:10 PM

Quote:

Originally Posted by rancidpunx

I would disagree, Fords problem is peoples perception of the product. My FG has been great, few little warranty issues but thats down to fords suppliers and I would hope that Ford would deal with them accordingly.

There is no advertisement for the Aussie made cars, when there was it was not very good. No excitement. I have not seen an Ecoboost ad on TV yet nor have I seen an EcoLPI ad. The closest I have seen to a falcon ad in a long time is the current Shell V Power.

Perception has to come from somewhere. good or bad.

in regards to excitement, when was the last time Ford Australia produced something exciting? or evolutionary? in comparison with the rest of the world?

1971 was the last time they made global headlines (fastest 4door production car). Mecedes Benz spend a million pounds a day on R&D. Ford cant afford to keep the discovery center open.

I just think advertising is the least of Ford's problems.

washoutbeach · 16-06-2012, 08:20 PM

Id be embarrassed to buy a european car. It dont want people to think Im a total dic....... when Im only a half one.

Except perhaps a Lamborghini or a Ferari -ie a real euro sportscar not one that aspires to such heights.

So its the Falcon. A trouble free car with awesome features and benefits which cost me next to nothing.

Shonky. · 16-06-2012, 08:31 PM

"Falcon is back"

Tackle bad perceptions head on and change them.

All people hear is how Falcon will be gone shortly. They should crump this belief with a campaign

rancidpunx · 16-06-2012, 08:34 PM

Slightly related, how good is the new Skoda Fabia RS ad?

Dr Smith · 16-06-2012, 08:48 PM

Quote:

Originally Posted by jpd80

What if,
FoA built Kuga, Territory and new t6 Everest here and then had
the US build a 2-door Mustang and 4-door Maverick coupe for us?

I guess it would be OK if I could get a Jag V8 tdi in the Terry or equivalent (lol).

Bossxr8 · 16-06-2012, 10:37 PM

FPV sell a fraction of what Ford do with Falcon yet its FPV who are running ads on TV, while Ford aren't.

Work that one out. FPV can't survive without Ford.

**Dave R** · 16-06-2012, 10:48 PM

Quote:

Originally Posted by GA_0009

fords problem lies with the product, not the advertisements

Why do people post such rubbish? Have you even sat in an FG before? It's the best large car out there. Ford just needs some good marketing to get people interested.

H.G · 16-06-2012, 11:03 PM

FORDS have always been the most comfortable vehicle on the road..
the commodore has more appeal to it..its a real HOONS car..
I bought my BF v8 XLS over the Commonwhore ute for two reasons..
1 the commodore has gay chev badges on it.. granted I could of always taken them off later.. but then thats more money spent.
2 the ford has the better tray back..
as you can see the decision was based on all things important.......

Bossxr8 · 16-06-2012, 11:12 PM

Quote:

Originally Posted by Adrenaline

Why do people post such rubbish? Have you even sat in an FG before? It's the best large car out there. Ford just needs some good marketing to get people interested.

You're right, what a dumb post.

Ford have class leading, or close to, vehicles in every segment, they do not make a single vehicle thats bottom rung.

TMC · 17-06-2012, 12:05 AM

Quote:

Originally Posted by Bossxr8

FPV sell a fraction of what Ford do with Falcon yet its FPV who are running ads on TV, while Ford aren't.

Work that one out. FPV can't survive without Ford.

What FPV ad???? Not seen any FPV ads in WA, one of the best states to sell them as WA is a state where more people can actually afford an FPV thanks to the cashed up bogan mining community.

SumoDog68 · 17-06-2012, 12:07 AM

Quote:

Originally Posted by Adrenaline

Why do people post such rubbish? Have you even sat in an FG before? It's the best large car out there. Ford just needs some good marketing to get people interested.

FG is a best locally built large sedan - not best large car out there ,yes ,there is a difference :-)
Problem is that large sedans are not as popular as they used to be. Reasons are multiple - more choice as market has opened up , more flexible body shapes available ,many people downsizing ...
SUVs and Dual Cabs have taken large chunk of what used to be large sedan market. No amount of marketing can change trends , marketing functions within trends and not other way around.

jpd80 · 17-06-2012, 03:04 AM

Quote:

Originally Posted by Bossxr8

FPV sell a fraction of what Ford do with Falcon yet its FPV who are running ads on TV, while Ford aren't.

Work that one out. FPV can't survive without Ford.

Stick a $90K GTHO up around the mining centers like Mackay and watch 'em destroy those HSV Clubby and E Series sales.

Iggypoppin' · 17-06-2012, 03:11 AM

Quote:

Originally Posted by Adrenaline

.

Ouch-offensive for me and I'm sure to others.
I however agree with what you're saying in regard to large sedans. You want value then the falcon has it in spades, you get a lot of car for the money!!

**Dave R** · 17-06-2012, 03:32 AM

Quote:

Originally Posted by Iggypoppin'

Ouch-offensive for me and I'm sure to others.
I however agree with what you're saying in regard to large sedans. You want value then the falcon has it in spades, you get a lot of car for the money!!

My apologies if it offended anyone, no harm intended.

jpd80 · 17-06-2012, 09:58 AM

A change of tack, the market is ignoring Falcon but in love with SUVs...

Would Ford sell more TX RWDs at $34,990 than they do discounted XR6 Sedans?

I wonder......maybe there's an answer to Ford's dilemma.

Whitey-AMG · 17-06-2012, 10:06 AM

Quote:

Originally Posted by jpd80

A change of tack, the market is ignoring Falcon but in love with SUVs...

Would Ford sell more TX RWDs at $34,990 than they do discounted XR6 Sedans?

I wonder......maybe there's an answer to Ford's dilemma.

I reckon they would...however, territory still looks too agricultural , aesthetically it is way behind the competition. SUV'S have become MUMs taxis.....so if you want to capture the market....you need to focus on the requirements. Having a truck looking front end doesn't exactly endear the female buyer..... And don't forget KUGA !!

Terri needs a more upmarket external aesthetic with more bling inside and out.
Maybe even delete the FORD badge from the outside.......lol