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#1 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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Clarkson loses satnav money
By Mark HinchliffeThe Courier-Mail04 November 2011EmailPrint+- ... presumably when you arrive at your destination Clarkson says "and on that bombshell it is time to end the show". TOP Gear presenter Jeremy Clarkson won't get a cent out of the new TomTom ... ... GO LIVE Top Gear edition satnav released in Australia this week with his voice providing directions. The BBC has ruled that the deal would breach the corporation's editorial policy banning endorsements of commercial products. Under the conflict of interest section of the BBC's editorial guidelines, presenters "must take particular care not to endorse any product or service which could be covered in the programmes on which they work". The international broadcaster has now struck an agreement that all of their revenue from the deal will go to BBC Children in Need together with a donation from TomTom. The satnav is now available in Australia for $299 and features "Jeremy Clarkson's soothing, helpful voice". Some of his quotes include: * After 700 yards - presumably this car can make it that far - you have reached your destination with the aid of 32 satellites and me. Well done; * Ahead, keep left, and, if you're not sure which side left is, you really shouldn't be on the road; * Go around the roundabout, sixth exit, or do what you just usually do; guess blindly and end up on an industrial estate; your choice; and * Take the motorway; you can't miss it. It's a big lump of tarmac full of caravans and traffic cones. And presumably when you arrive at your destination Clarkson says: "and on that bombshell it is time to end the show". Other Top Gear features on the satnav are a "Stig" silent mode, points of interest such as race tracks and race ways, car icons, Top Gear start-up and shut-down screens and speed camera warnings. The TomTom GO LIVE Top Gear edition GPS also includes free live traffic services for one year, weather reports, local search with Google, hands-free navigation with voice control and hands-free calling via Bluetooth.
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#2 | ||
FF.Com.Au Hardcore
Join Date: Feb 2011
Location: On The Footplate.
Posts: 5,086
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That's really odd...so, does the BBC own you when you aren't actually working for them?
The guidelines are pretty broad too...one would assume they can't show thier faces anywhere at all on any advertising that could possibly have anything in the slightest way to do with any motoring items at all, if it's "Likely to be featured on the show". I've been looking at updating our old GPS for the Celica (the G6E has it built in)...I think I'll get one of these. "No! Turn left now! Turn left! Oh for gods sake...make a u-turn when possible, you half-wit..." ![]() |
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#3 | ||
FF.Com.Au Hardcore
Join Date: Dec 2009
Location: Brisbane
Posts: 718
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Have they got a voice for Captain Slow? . . That would be funny lol.
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Current - 2014 FG MkII FPV GT (No 1460) Winter White, Black Stripes - 6 Speed ZF - Factory Leather & Sat Nav - Tint - Full Metal Dipstick - K&N Filter. Wife's - 2018 Peugeot 3008 Gtline, Pearl White - 6 Speed Auto - Fully Optioned. My Toy - 2014 Smart Fortwo Passion Crystal White, Black Tridion Cell - 5 Speed Auto with Flappy Paddles - Tint - Twin Exhaust The only good Commodore is the one now very very quickly disappearing in my rear view mirror. ![]() |
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#4 | |||
FF.Com.Au Hardcore
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Location: Central Q..10kms west of Rocky...
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Quote:
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#5 | ||
Regular Member
Join Date: Jun 2011
Posts: 225
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I can only think that after half an hour I would get fed up with my gps system insulting my driving before I put it in "stig" mode
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#6 | ||
FF.Com.Au Hardcore
Join Date: Feb 2010
Location: Sun City, North Australis
Posts: 4,274
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How is Clarksons voice part of the contract with BBC ????
Kinda clutching at straws I think.... but it would be funny to have all three voices on a GPS. I know some GPS's allow you to download different voices, so what they (the top gear team) shoulda done was maybe make public domain for anyone to download instead of just TomTom?
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You've seen it, you've heard it and your still asking questions?? Don't write off the Goose until you see the box going into the hole.... |
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#7 | ||
No longer a Uni student..
Join Date: Jan 2010
Location: Coffs Harbour, NSW
Posts: 2,557
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Sounds like it is a "Top Gear Edition" GPS rather then just having Clarksons voice on a normal model.
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#8 | ||
Join Date: Dec 2004
Location: Sidonee
Posts: 1,062
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I still think Yoda does a better job..."Arrive at your destination, you have, may the force be with you"
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#9 | |||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,543
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#10 | |||
Join Date: Dec 2004
Posts: 9,292
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His endorsement of a product which may one day be on the show in one way or another. Its not about his voice or what he does out side of work hours, its about the product itself and the endorsement of it. |
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#11 | ||
let it burn
Join Date: Feb 2006
Location: QUEENSLANDER!!!!!
Posts: 2,866
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BBC is like our ABC, and they have always had advertising restrictions. Advertising and endorsement is much the same thing, yet funnily enough, certain vehicles have clearly been endorsed or **** canned on TopGear.
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#12 | |||
FF.Com.Au Hardcore
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#13 | |||
Join Date: Dec 2004
Posts: 9,292
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It would be like any of them being PAID to get up and endorse Mercedes Benz. Owning something and being PAID to say how great (or whatever) something is, is 2 different issues. An issue that is in their contracts. I really dont see how people dont understand it. |
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#14 | ||
FF.Com.Au Hardcore
Join Date: Feb 2011
Location: On The Footplate.
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Must be a pain for the three of them...some of the most recognisable motoring faces in the world, and they are apparently banned from appearing in any endorsements for anything at all motoring related...no wonder the BBC whinges about not being able to retain talent.
It's a vicious cycle...you're famous because of the show, which attracts people making car parts of other car-related items because you are so well known, yet you aren't allowed to cash in on any of it because you appear on the show... |
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#15 | ||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,543
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they are also paid quite well, so hardly need endorsements.
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#16 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 5,051
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a bit hypocritical when they're paid by BBC to endorse the plethora of TG-related merchandise, events, etc.
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#17 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 12,077
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We have all seen what happens when commercial entities try to make "top gear like substances". Can you imagine Top Gear Australia with 350km/h road runs, machine guns, general hooning on roads, racing, doing strange things in very unroadworthy cars? Even the AFF nanny brigade would be so horrified they would start the same sort of beat up threads they do for other event let alone the Scruby worshipper association of Victoria...... |
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#18 | |||
let it burn
Join Date: Feb 2006
Location: QUEENSLANDER!!!!!
Posts: 2,866
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If TG went to a normal network, there wouldnt be any restrictions on endorsements, unless it interfered with other contract obligations the network had. |
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#19 | |||
FF.Com.Au Hardcore
Join Date: Feb 2005
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Strictly speaking, endorsing a satnav isnt a conflict of interest - TG has never once reviewed satnavs. OTOH, Clarkson's driving DVDs are very much in the vein of TG and yet somehow ARENT a conflict of interest? Willing to bet he has to pay them a royalty.... |
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#20 | |||
No longer a Uni student..
Join Date: Jan 2010
Location: Coffs Harbour, NSW
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