The changing face of Ford Australia

[DFB FGXR6]

Interesting article that charts how Ford Australia has changed, while also being exactly the same.

https://www.carexpert.com.au/car-new...ford-australia

" In 2023, the Ranger ute represented 72 per cent of all Ford sales in Australia. Throw in the related Everest, and that leaps to 89 per cent.

They’re such important cars for Ford Australia, it’s chartered a dedicated ship to ferry them from Thailand to Australia.

No other brand in the top 10 for 2023 had such a heavy reliance on a single model.................................Rewinding by 20 years reveals a similar situation with the Falcon in 2003, it accounted for 73.8 per cent of all Ford sales...........................As was the case in the Falcon’s day though, it’s still struggling to turn the incredible momentum of one model into sales across its entire range."