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Old 02-07-2010, 10:39 PM   #1
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Exclamation Victoria Beckham hired to design Range Rovers

Victoria Beckham hired to design Range Rovers

By Carole Erskine From: NewsCore July 02, 2010 8:50PM

BRITISH singer-turned-fashion designer Victoria Beckham said she was "very excited" at being appointed creative design executive at automaker Range Rover.

The new role was announced at the 40th birthday celebrations of the brand at London's Kensington Palace.

A smaller, sleeker model called the Range Rover Evoque was also unveiled at the celebrity party, co-hosted by fashion magazine Vogue.

Beckham will work on a special edition of the Evoque, and called the vehicle "absolutely stunning."

The former Spice Girls star said she was looking forward to "everything" about the collaboration, and added, "I don't know where to start ... It's an incredible opportunity I've been given. I'm very excited."

The Evoque will go on sale summer 2011 and was marketed as the "greenest" Range Rover yet.



Wearing a shimmering champagne-colored dress and sporting a sleek beehive hairstyle, Beckham told those gathered for the garden party: "I like to take on a challenge and I'm ready for it.

"I am honored to take on this role and be part of the creative team."

Land Rover and Range Rover design director Gerry McGovern said of his newest coworker, "She knows a lot about fashion and a lot about trends, a lot about luxury products."

Can we get Nic or Elle to design the Falcon !!!!!!!!!!!!!!!!!!!!!!!!!!!

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Old 02-07-2010, 10:49 PM   #2
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Not the every day occurance
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Old 02-07-2010, 10:52 PM   #3
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So now they will definitley have twin air bags as standard fitment?
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Old 02-07-2010, 11:24 PM   #4
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I beleive she had her twin bags removed, so I guess new posh designed models are likely to get a lower star rating..... I mean safety rating....
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Old 02-07-2010, 11:40 PM   #5
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And less weight. An anorexic RR should get under 2000kg.
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Old 03-07-2010, 12:21 AM   #6
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/facepalm.
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Old 03-07-2010, 12:26 AM   #7
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Is this car going to be driveable by the average human? Or is it going to fade away like her as well??? :P
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Old 03-07-2010, 12:57 AM   #8
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hmm Impending Fail anyone?

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Old 03-07-2010, 01:39 AM   #9
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Quote:
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/facepalm.
+1

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Old 03-07-2010, 02:25 AM   #10
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block of wood is much smarter....
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Old 03-07-2010, 09:35 AM   #11
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When she was told she was getting a free range rover she though it was a dog that had never been kept in a cage.......
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Old 03-07-2010, 09:41 AM   #12
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Hope it has a good cooling system as it will be full of hot air like her.


Seriously, i hope they done lose their fantastic design, i think they look awesome.
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Old 03-07-2010, 09:51 AM   #13
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Well they are designed for middle class soccer mums, where better to start with than rich soccer wives! So pretty smart I say, when her boys grow up, she will be the richest soccer mum going around!
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Old 03-07-2010, 01:12 PM   #14
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And here I was thinking that Range Rovers sounded awesome. Now can you imagine? They'll probably end up sounding cockney and horrid. Could be worse, they could sound like Beckham............. "Pupsi".
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Old 03-07-2010, 01:42 PM   #15
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Its just a marketing ploy to attract a certain demographic. Like Moffat being appointed FPV ambassador.
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Old 03-07-2010, 02:09 PM   #16
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Great, it will just end up a range rover that has paint that does not quite cover its panels, skinny tyres that are meant to replicate a great set of pumps and will be dripping in bling.
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Old 03-07-2010, 05:00 PM   #17
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So I assume the cars not going to have any smarts built in.
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Old 03-07-2010, 05:04 PM   #18
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Great, that's all we need...pink range rovers.
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Old 03-07-2010, 06:36 PM   #19
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Why did the car designed by Homer Simpson immediately pop into my head when I read this?

You never know...she may just surprise everyone and design a great car.
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Old 03-07-2010, 06:37 PM   #20
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Quote:
Originally Posted by smally351
So now they will definitley have twin air bags as standard fitment?
Lets hope they arn't full of Silicone. Could be a problem should they deploy unexpectantly.
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Old 05-07-2010, 03:26 PM   #21
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At least the Range Rover will have enough seats for the Beckhams and the nanny. Becks might just leave Victoria at home home though lol.
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Old 05-07-2010, 03:29 PM   #22
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Old 05-07-2010, 03:42 PM   #23
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Obviously BMW see gormless sluts with zero taste as a new target market . Who said all publicity was good publicity ?

Geez Louise they won't actually allow her anywhere near a drawing board , they too must have seen that episode of the Simpsons if shes lucky she'll be shown fabric swatches and may pick a trim . But given her taste in everything else in life do BMW really want to make a Range Rover Pimpmobile ?

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Old 05-07-2010, 03:43 PM   #24
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Here's her first effort.

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