So your the CEO: what would you change with Falcon?

[Ducati888]

Originally Posted by onfire

Screw what the original post outlines. The problem isn't the cars, nor the line up.

I'd hire some of the best people in marketing, and advertising world wide. Combined with establishing a core production team of some of the world's best commercial directors, leaders in new-media ( the internet, social networking ) & technical writers & designers with the goal to reinvent the brand and establish firmly across different demographics that Ford Australia are producing some of the world's top vehicles.

Spot on, Onfire. The cars are great. Ford has a reputation problem, and is seen as second fiddle to Holden particularly when it comes to locally built.

Ford need to build their reputation, fix their dealer network to a very high standard and back their vehicles long term. People come back if they feel they are being looked after, and they tell their friends. Terri balljoints a problem - just fix them no questions asked. Rust in the tailgate, no problem. That's the kind of stuff that will lead people in to dealerships and to the Falcon.