Ford has a brand issue so who do they turn to........

[Mad_Pom]

John Farnham !!!!!

Latest 60 second add and a whole website page dedicated to sync

http://www.ford.com.au/sync?site=FOA...YNC-Voice_Home

[Archilino]

Just saw it on prime time tv, how good was it!
I challenge anyone to watch the ad and not start singing aloud, THAT'S ADVERTISING!

[galaxy xr8]

I just seen it aswell and I applaud Ford, job well done, hit the target very well.

[b0son]

Originally Posted by galaxy xr8

hit the target very well.

who's the target? i thought it would be younger?

[JG34JA]

Disclaimer: loved Ford ads over the years like the AU ute on salt flats, BA 'can't get enough', Territory eating sports cars, Territory truck mum's, Territory 'make your own snowboard run' in the Otways, XH ute "Simmo's different", XD "We've got your new car on ice" and could anyone forget "have you driven a Ford lately" or "going Ford is the going thing", but...

*gack!* Farnham?! Man it was hard living through it the first time... Do you know the youtube link meant more to me seeing the 'Farnham flash mobs' displayed on the right side links, you know, like a RickRoll!

Oh well, maybe it will appeal to everyone else.

[zilo]

Originally Posted by JG34JA

Disclaimer: loved Ford ads over the years like the AU ute on salt flats, BA 'can't get enough', Territory eating sports cars, Territory truck mum's, Territory 'make your own snowboard run' in the Otways, XH ute "Simmo's different", XD "We've got your new car on ice" and could anyone forget "have you driven a Ford lately" or "going Ford is the going thing", but...

*.

Agree 100% mate.

For me the "have you driven a Ford.... lately?" was the best IMO


At least the "focus" was on the car (pardon the pun?!)

[GS608]

love it!

[Drizz06]

Go Ford!!

[Jason[98.EL]]

yep very well done

[MAD]

Saw it and thought it was great.

[ebxr8240]

About TIME !!!

[minheim]

At last an ad that will get attention and showcase their technology.

[Thunder]

Great ad, brilliantly well put together, gets the point accros well. But am i the only one who cringed seeing an old, over weight, over used singer who doesn'nt know when to retire?

[P6LTD351]

Originally Posted by Thunder

Great ad, brilliantly well put together, gets the point accros well. But am i the only one who cringed seeing an old, over weight, over used singer who doesn'nt know when to retire?

I think it's a great add. I didn't cringe. Maybe if they had someone like One Direction, I would have, but Farnham is well respected - no matter how old he is.

[Mad_Pom]

It's on You tube. http://www.youtube.com/watch?v=2avJP7qbaNQ
Watch, like & share - let's send this viral and get ford in the face of customers

[Thunder]

Sorry, did not mean to offend. Like i said: brilliant add. But, as you can see by the couple featured in the ad, i thought a more target-specific icon could have been used.

I love Farnsy and that song, my favourite of his.

[my_gxl]

Originally Posted by Thunder

Great ad, brilliantly well put together, gets the point accros well. But am i the only one who cringed seeing an old, over weight, over used singer who doesn'nt know when to retire?

An icon used an icon.

Leave the guy alone.

[chevypower]

Originally Posted by Thunder

Great ad, brilliantly well put together, gets the point accros well. But am i the only one who cringed seeing an old, over weight, over used singer who doesn'nt know when to retire?

So it would be better if instead of contributing to the economy, he stop working and live off the government, just go away and die in isolation? There's no economic reasoning for him to retire, there's no psychological reasoning for it, so why?

[wrongwaynorris]

Originally Posted by chevypower

So it would be better if instead of contributing to the economy, he stop working and live off the government, just go away and die in isolation? There's no economic reasoning for him to retire, there's no psychological reasoning for it, so why?

May have something to do with the fact he has already retired 17,000 times .

[Chrisosicko]

Perfect amont of cheese

[XR6T0Y]

Hah, thought it was great!!

[calais]

A nifty advertisement. For once I wanted to watch the whole thing rather that switch it straight off!

[Trek]

I was totally put off by it. Struggled to watch the whole thing and found it to be a mismatch, if anything. Not trying to play the pessimist here guys, just how I genuinely felt about it. On the bright side: At least they're trying different things...

[hawker]

Originally Posted by Trek

I was totally put off by it. Struggled to watch the whole thing and found it to be a mismatch, if anything. Not trying to play the pessimist here guys, just how I genuinely felt about it. On the bright side: At least they're trying different things...

Awesome. I thought I was the only one that didn't like it.

But if it sells cars, that would be a step in the right direction for Ford. Mind you, I wouldn't be putting my money in Microsoft technology.

[Gobes32]

Originally Posted by hawker

Mind you, I wouldn't be putting my money in Microsoft technology.

Sorry boss, can't make it into work today, car keeps coming up with BSOD.............

[JC]

I saw the ad for the first time about 90 mins ago, and I'm still singing "You're the voice......blah, blah, blah" Talk about effective and infective! Hope it sells a few more cars for Ford (says he currently looking at Hyundai Santa Fe CRDs....)

[greenfoam]

Younger people love to call for more successful person X to retire. It's a natural Human desire for the kind of person that wants a share of the success. You see it with athletes all the time, even when the older one is still number one

[aquahead2001]

I love it! Simple, effective and gets the message across brilliantly!

And just enough humour to make us smile (well most of us!) too.

[zilo]

Not good enough.

Doesn't a Ford as the product.

Absolutely inadequate.

the Microsoft logo was the thing I noticed most...

[F6T]

I have to say that I didn't like it much either.