Quote:
Originally Posted by Franco Cozzo
.........The only notable examples from Toyota putting in the effort have been the GR Yaris and the GR Corolla as they've started realising the loyal white goods customer doesn't buy many Toyotas when they're geriatrics and even less when they're dead, they need to attract a new generation of customer to the brand (see Millennials and Gen Z).
With the Hilux numbers being number 1, I'm curious on the numbers of private ownership vs corporate/fleet sales breakdowns.
While the Ranger has been playing second fiddle in sales numbers for years there's no doubt they've got much higher representation in higher profit private sales rather than low profit corporate/fleets that Toyota is the king of.
I'm no fan of the Thailand Special, especially at the current going rate, however I do recognise that the Ranger is the best of the bunch and has been since PX Ranger introduction.......
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Ok, so lets compare overall sales for 2022 .....
"Top 10 Cars Full-Year 2022
Rank Model Sales in full-year 2022 Change year-on-year
1 Toyota HiLux 64,391 up 22 per cent
2 Ford Ranger 47,479 up 11.8 per cent
3 Toyota RAV4 34,845 down 2.5 per cent
4 Mazda CX-5 27,062 up 8.4 per cent
5 Mitsubishi Triton 27,436 up 42.7 per cent
6 Toyota Corolla 25,284 down 12.1 per cent
7 Isuzu D-Max 24,336 down 3.1 per cent
8 MG ZS 22,466 up 21.9 per cent
9 Hyundai i30 21,166 down 17.2 per cent
10 Toyota Prado 21,102 down 0.9 per cent
https://www.drive.com.au/news/vfacts...new-car-sales/
And now private buyer sales in 2022 ...
"Favourite passenger cars and SUVs chosen by private buyers in Australia in 2022
Mazda CX-5 – 20,274
Toyota RAV4 – 18,307
MG ZS – 17,805
Hyundai i30 – 16,119
Hyundai Tucson – 12,621
Kia Sportage – 12,415
MG 3 hatch – 11,139
Mazda CX-30 – 11,132
Toyota Prado – 11,082
Mitsubishi Outlander – 10,746
Toyota Corolla – 10,503
Mazda CX-3 – 9483
Hyundai Kona – 8869
Tesla Model 3 – 8680
Mitsubishi ASX – 8398
Mazda 3 – 7914
Kia Cerato – 7868
Subaru Forester – 7868
Kia Seltos – 7562
Subaru XV – 7455
Source: Federal Chamber of Automotive Industries, Drive.com.au data centre.
Source:
https://www.drive.com.au/news/privat...ustralia-2022/
Harking back to the days when falcon and commodore were #2 and #1 (usually), because they sold to fleets and as taxies in the days before novated leasing, hilux and ranger are not even in the top 20 for private buyers.
So i wonder what happens to all those three, four or five-year-old hiluxes and rangers that come off lease.....?