Quote:
Originally Posted by PG2
I was selling Ford when Ford moved from Laser to Focus.
The Laser was a good little nippy car that had plenty of relevant features that buyers wanted. The Focus, while a more refined car, was a slug of a thing that was sparsely optioned particularly in base model. Air conditioning was not even standard.
A big problem with them was that the indicator stalk was on the left. You would be surprised how many people took that into consideration when looking at the Focus.
Ford wanted to go upmarket with their small car range. The problem was that people buying these sized cars back in the early 00's were budget conscious and the price went from $19,990 to a tad over $25,000 overnight.
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It would have been a hard job to sell an up spec Ford small car when Falcon GLi could be had for a price starting with a 2 when new.
Even BA XT could be had for mid 30s, and had heaps more standard kit than the Focus at the time.