So I love these two new Ford adverts, but with the good is the bad. I get the idea behind this ad, but it just doesn't work for me. Despite the fact the Fiesta Zetec won't be on-sale until March next year, and theres a good split of male buyers who will be put off by the ad, it just seams tacky and doesn't promote much. The print adverting is much better, and it's running across Asia as well so definitely a sign of the 'One Ford we're hearing much about. More good news:
Quote:
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Separate 15 sec TVCs will also introduce the fuel economy of the Fiesta Diesel and the space in the Fiesta Sedan.
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Info and link to the new advert below.
http://www.campaignbrief.com/2010/11...-asia-pac.html